Digital transformation has accelerated the IT industry during the pandemic

From the massive adoption of the home office to the explosion in online sales, the pandemic has, within months, brought about unprecedented changes in the lives and needs of businesses, workers and consumers. It is no coincidence that one of the sectors that stood out the most from 2020 to today was information and communication technologies, one of those responsible for supporting a digital transformation which, due to the circumstances, was much faster than expected until 2019.

Service provision in the segment increased 16.6% in the 12-month period to June, compared to the same period a year earlier, according to the Brazilian Institute of Geography and Statistics ( IBGE). And, according to the Brazilian Association of Information and Communication Technology Companies (Brasscom), in the first four months of the year, the sector opened 69,000 jobs, 10,000 more than the entire year 2020. One of the challenges now is to find qualified people to fill the next vacancies, especially because the segment is growing all over the world and foreign companies are looking for professionals wherever they need them, including in Brazil.

It wasn’t an easy wave to ride though. In May of last year, the sector’s performance was 2.9% lower than that recorded in the same month of 2019. “We need to rethink our strategy and focus more on the relationship with our partners. Our goal was to be at the end of the list of cost savings for customers, ”explains Marcio Tomelin, Product and Market Director at WK, specializing in Enterprise Management Systems (ERP).

Even with the unfavorable scenario at the end of the first half of 2020, the company achieved sales growth of 15.3% compared to the first half of 2019 and that year. The workforce increased by 20% during the pandemic. There are currently 188 and the company, headquartered in Blumenau (SC), hopes to open another 30 jobs by the end of the year.

Some of the strategies adopted by the Santa Catarina company have been to intensify the use of cloud technology, to work with applications to facilitate mobility, to develop support systems for document management and to create solutions for facilitate communication within the ERP.

Helmuth Hofstatter, CEO of foreign trade solutions provider LogComex, of Curitiba, points out that after the first scare, Covid-19 came to leave a legacy that benefits the IT segment as a whole: “Companies have seized the opportunity to promote cost reduction, digitization and increased productivity ”.

Another impact generated by the pandemic, according to the executive, was the need to learn how to work with data. ” This is a one-way street. The processes change every day. It has become fundamental to maintaining competitiveness.

In the second half of the year, the company is expected to open at least 100 jobs. Growing rapidly, the company plans to quadruple its sales this year and, next year, to triple its sales.

favorable expectations

The outlook for the coming years is favorable for the information technology segment. A study by consulting firm Gartner points out that by 2023, $ 30 billion worth of products and services that did not exist before the pandemic will be processed. Another survey shows that by 2025, 80% of business-to-business transactions will be done through digital channels.

The economic downturn of 2022 is not worrying IT managers. The forecasts collected by the Central Bank and published in the Focus report, last Monday (16), show an expansion of 5.28% of GDP, in 2021, and of 2.04%, in 2022.

Adriano Kasburg, Commercial Director of Supero Tecnologia, Florianópolis, specializing in providing IT teams for on-demand projects, points out that the sector is different from other branches of economic activity. According to him, this is an average activity, aimed at creating mechanisms to sell more and save money.

“There is also a continuous change in consumer behavior,” says Adriano Kasburg. The main characteristics of this transformation are a low touch economy – which does not depend on face to face between seller and customer – and a shift in purchases towards the omnichannel model, with departure from the physical point of sale. According to the executive, companies must make this digital transformation quickly. “This will generate an explosion in the search for IT professionals,” he says.

The president of the Technological Association of Santa Catarina (Acate), Iomani Engelmann, points out that the pandemic has also accelerated the discussion and the definition of regulatory frameworks, on issues such as telemedicine and the digitization of documents. On the other hand, it showed deficiencies in infrastructure.

Themes like 5G technology, which could come into effect in some capitals this year if the spectrum auction takes place, are expected to give more momentum to the sector and broaden the expansion of the IT segment within the country. .

With this, he said, the sector should gain visibility. Twelve companies directly or indirectly related to information technology joined B3 this year to go public.

And the branch continues to take the lead in mergers and acquisitions. A survey by consulting firm PwC shows that in March alone, 159 transactions were completed involving IT companies. This is 130% more than the same period in 2020. The value processed in branch corresponds to 58% of transactions concluded in all areas of the economy.

One of the most significant deals was the acquisition by Totvs of a 92% stake in RD Station de Santa Catarina, a software developer focused on digital marketing, for R 1.8 billion. $.

Work: a challenge for the sector

One of the main challenges for the industry is finding a skilled workforce. Demand is high all over the world, with foreign companies even looking for professionals in Brazil.

“Countries like Australia, the United States, New Zealand and Portugal make it easier for IT professionals to enter,” says Christina Curcio, partner at Icon Talent, a recruitment and selection agency specializing in the domain. She points out that Brazilians have a characteristic that appeals to companies in the segment: the ease of working with different cultures.

There are several profiles necessary in the current scenario, underline the executives of the sector interviewed by Gazeta do Povo. The most in demand are the developers. But there is also a strong demand for data scientists, artificial intelligence professionals, project and product managers, cloud computing and information security specialists.

Tomelin, from WK Sistemas, points out that the Covid pandemic has accelerated an already recurring problem. “Businesses started looking for more competitive advantage, and technology was one of the main sources.

He points out that the labor issue can hold back the expansion of growth if the difficulty persists. “For now, we are focusing on the scalability of the business.”

If that weren’t enough, Kasburg says, companies need to adapt to the LGPD (General Data Protection Act), open up the banking system – which opened a new phase on the 13th – and the new regulatory framework. for the electricity sector. . “It’s a lot of changes in a short period of time,” says the director of Supero.

This is the fifth report in the “O Brasil que Grows” series, which showcases some of the most advanced industries in the country. Follow the series on this link.

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