Luiza magazine buys Kabum! for 1 billion BRL plus shares

Magazine Luiza makes the biggest acquisition in its history | Photo: Aniele Nascimento / Gazeta do Povo / Archives

The magazine Luiza announced this Thursday (15) the acquisition of Kabum !, the largest acquisition in the history of the company. The purchase of technology and e-commerce games will amount to 1 billion reais plus shares, and could reach an amount equivalent to around 3.5 billion reais.

E-commerce was established in 2003 in Limeira (SP) and its gross turnover reached R $ 3.4 billion and profit of R $ 312 million in the last 12 months. “It was a competitive process, they even talked to other companies. It was a relatively hot process,” said Frederico Trajano, CEO of Magazine Luiza.

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