Magazine Luiza makes the biggest acquisition in its history | Photo: Aniele Nascimento / Gazeta do Povo / Archives
The magazine Luiza announced this Thursday (15) the acquisition of Kabum !, the largest acquisition in the history of the company. The purchase of technology and e-commerce games will amount to 1 billion reais plus shares, and could reach an amount equivalent to around 3.5 billion reais.
E-commerce was established in 2003 in Limeira (SP) and its gross turnover reached R $ 3.4 billion and profit of R $ 312 million in the last 12 months. “It was a competitive process, they even talked to other companies. It was a relatively hot process,” said Frederico Trajano, CEO of Magazine Luiza.